executive leadership in your corner

For the strategy, the surprises, and everything in between

Building The Bachelor  was a 22-year education in strategic growth, creative problem solving, and navigating perpetual change.
Today, that experience is the foundation of Nicole Woods & Company.

Does this sound familiar?

Creative and operations at war. Communication breakdowns. Budgets bleeding. Leadership maxed out.

Every executive, creator, and team I’ve worked with has hit some version of this.
When the same things go wrong on every project, the project isn’t the problem. The structure underneath it is. Structure is what I build.

SEE HOW I HELP

HI, I'M NICOLE WOODS

If there's one thing I learned early on, it's that when things are a mess behind the scenes, both the creative and the budget suffer. And I believe how you protect one is how you protect the other.

Now, through Nicole Woods & Company, I'm bringing that mindset to leaders and organizations across entertainment, media, and the businesses built around them — protecting your people, your investment and your brand.

As a partner, I offer clarity when things feel chaotic, a steady hand when stakes are high, and the foresight that prevents problems from happening in the first place.

I'd love to be that partner for you.

Get to know Nicole

“She’s the secret ingredient you don’t even know you need

until you experience working with her, and then you don’t know how you ever lived without her.”

Susan Wenzel

Veteran Studio HR Executive

For over two decades, I helped build The Bachelor  into one of television's most successful global franchises, ultimately serving as the longest-running female Executive Producer in its history.

THINK OF ME AS YOUR

PRODUCTION
ARCHITECT

An architect sees the structure from a vantage point you don't have, knows who belongs in the room, and works alongside you toward the outcome you want.

Throughout my career, no matter the stage or the title, that has always been my role.

As your Production Architect, I design the structure and the systems your vision needs, and I stay in it with you until it stands on its own.



My joy and purpose are in your results.

Executive Leadership    /    Creative-Operational Alignment    /    BRAND EXPANSION    /    Budget Protection    /    Culture & Team Development    /    RISK MITIGATION    /    Crisis Leadership    /    Partnership Strategy    /    Development & Roadmap Planning    /    Destination Strategies

Executive Leadership    /    Creative-Operational Alignment    /    Proactive Problem Solving    /    Budget Protection    /    Culture & Team Development    /    Crisis Leadership    /    Partnership Strategy    /    Development & Roadmap Planning    /    

HOW WE WORK TOGETHER

You’re launching, developing, or creating from the ground up. We build it right from the start.

01

Building

Something New

how we can engage

“I count my dealings with Nicole over our more than two-decade association as among the

most productive and satisfying I experienced in my many years as a senior executive.”

Kevin Fortson

EVP of Production, WBTV Group

My Work Has Taken Me
Across 45+ Countries and Counting

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Destination 01

Fiji

THE BACHELORETTE 7, ASHLEY HEBERT 2011

“For Fiji, the advertorial exposure provided by The Bachelorette was more than $21 million, which is equivalent to 15 years of its marketing budget in the North America market.”

Ili Matatolu, Regional Director, Tourism Fiji

Next Destination

Destination 02

Switzerland

THE Bachelor 16, Ben FlajNik 2012

“Our website experienced a triple digit increase. Our Swiss and American partners saw direct sales and with year end statistics coming in, a 20% increase in American visitors.”

Ursula Beamish-Mader, Media Relations Manager, Switzerland Tourism

Next Destination

Destination 03

THE BACHELOR 21, NICK VIALL 2017

“Partnering with The Bachelor was one of the most impactful tourism collaborations we’ve done. Our goal was to shift perceptions of Finland... The Bachelor finale filmed in Lapland did exactly that—showcasing our country to millions of viewers worldwide. ”

Finland

Visit Finland & House of Lapland Tourism Team

Next Destination

Destination 04

New Zealand

THE BACHELOR 13, JASON MESNICK 2009

“Money can’t buy the kind of exposure The Bachelor has given New Zealand”

George Hickton, CEO, Tourism New Zealand

Next Destination

Destination 05

Rioja, Spain

THE BACHELORETTE 13, RACHEL LINDSAY 2017

“Partnering with The Bachelorette would have cost us 16 million dollars in traditional advertising. Not only did we not spend that kind of money, but our results felt earned and authentic. As far as results go, we were blown away.”

Ricardo Aguiriano, Global Marketing Director, Rioja DOCa

Next Destination

Destination 06

South Carolina

THE BACHELORETTE 13, RACHEL LINDSAY 2017

“We work with a number of production teams and this is one that is not only one of the most professional in the business, they care about the ROI for the destination... They have the ability to make a destination magical and they do it very well.”

Charlie Clark, VP of Communications, Hilton Head Island, South Carolina - Bluffton Chamber of Commerce

Next Destination

Destination 07

Costa Rica

THE BACHELOR 24, PETER WEBER 2020

“With 25 years of experience in the resort business I have never encountered a more powerful marketing tool than the filming of ABC’s The Bachelor.

Lee Banks, Owner, The Springs Resort & Spa Costa Rica

Next Destination

Destination 08

THE BACHELORETTE 14, BECCA KUFRIN 2018 

“Our website visits increased by 1,300% in the few hours following the broadcast of the episode.”

Thailand

Marilyne Morin, Area Director of Communications | Shangri-La Hotels & Resorts

Next Destination

Click to SEE WHAT A PRODUCTION CAN DO FOR A DESTINATION.

Creativity doesn't thrive in chaos.

It thrives inside of structure.