THE SCREEN EFFECT
Every production is now a marketing channel. The opportunity is proven.
Most partnerships just don't have the framework to capture it.
boost to Scotland's economy
£21.8M
jump in Expedia searches for Hawaii & Sicily within 90 days of seasons 1 and 2
300%+
visitors to Montana in one year and $730M in visitor and production spending
2.1M
Areas of Expertise
Long-Term Partnership Roadmap
ROI + Stakeholder Reporting
Marketing + PR Collaboration
On-Screen Integration + Brand Storytelling
On-the-Ground Presence
Deal Structure + Accountability
Investment Planning + Allocation
Location Scouting + Selection
Production Attraction + Project Matchmaking
Destination + Production Strategy
Before, during and after filming, we help partnerships deliver for both sides.
WAYS TO ENGAGE
Consultation + Strategy
Strategic guidance wherever you are. Your team leads, and we're right there with you.
Consultation + Strategy
Strategic guidance wherever you are. Your team leads, and we're right there with you.
What's Included
Best for
Partnership vetting, opportunity and risk assessment
Deal review and accountability frameworks
Budget planning and ROI projection
Incentive review: the exposure your tax incentives and rebates should be earning
An honest look at past partnerships: what went wrong, and what to repair
A clear roadmap and recommendations to move forward with confidence
- Destinations exploring entertainment partnerships for the first time
- Productions weighing a destination partner
- Teams with a deal on the table who want an experienced second set of eyes
- Destinations offering tax incentives and rebates that want more exposure from them
End-to-end Partnership
We find the right partner, structure the deal, and stay on as your steady point of oversight.
End-to-end partnership
We find the right partner, structure the deal, and stay on as your steady point of oversight.
What's Included
Best for
Production or destination matchmaking aligned with your brand and goals
Deal structure that aligns expectations and protects everyone's investment
On-the-ground presence and real-time problem-solving from location scout through broadcast
Marketing and PR activation alongside your existing agencies
Activation plans for the initial broadcast and beyond
ROI documentation linking screen time to economic impact, plus stakeholder reporting
- Destinations investing in production partnerships that need to pay off
- Destinations growing their brand over the long term through creative screen opportunities
- Productions that want partnerships that protect creative integrity while delivering real value
What a Production Can Do for a Destination
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Destination 01
Fiji
THE BACHELORETTE 7, ASHLEY HEBERT 2011
“For Fiji, the advertorial exposure provided by The Bachelorette was more than $21 million, which is equivalent to 15 years of its marketing budget in the North America market.”
Ili Matatolu, Regional Director, Tourism Fiji
Next Destination
⟶
Destination 02
Switzerland
THE Bachelor 16, Ben FlajNik 2012
“Our website experienced a triple digit increase. Our Swiss and American partners saw direct sales and with year end statistics coming in, a 20% increase in American visitors.”
Ursula Beamish-Mader, Media Relations Manager, Switzerland Tourism
Next Destination
⟶
Destination 03
THE BACHELOR 21, NICK VIALL 2017
“Partnering with The Bachelor was one of the most impactful tourism collaborations we’ve done. Our goal was to shift perceptions of Finland... The Bachelor finale filmed in Lapland did exactly that—showcasing our country to millions of viewers worldwide. ”
Finland
Visit Finland & House of Lapland Tourism Team
Next Destination
⟶
Destination 04
New Zealand
THE BACHELOR 13, JASON MESNICK 2009
“Money can’t buy the kind of exposure The Bachelor has given New Zealand”
George Hickton, CEO, Tourism New Zealand
Next Destination
⟶
Destination 05
Rioja, Spain
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“Partnering with The Bachelorette would have cost us 16 million dollars in traditional advertising. Not only did we not spend that kind of money, but our results felt earned and authentic. As far as results go, we were blown away.”
Ricardo Aguiriano, Global Marketing Director, Rioja DOCa
Next Destination
⟶
Destination 06
South Carolina
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“We work with a number of production teams and this is one that is not only one of the most professional in the business, they care about the ROI for the destination... They have the ability to make a destination magical and they do it very well.”
Charlie Clark, VP of Communications, Hilton Head Island, South Carolina - Bluffton Chamber of Commerce
Next Destination
⟶
Destination 07
Costa Rica
THE BACHELOR 24, PETER WEBER 2020
“With 25 years of experience in the resort business I have never encountered a more powerful marketing tool than the filming of ABC’s The Bachelor.”
Lee Banks, Owner, The Springs Resort & Spa Costa Rica
Next Destination
⟶
Destination 08
THE BACHELORETTE 14, BECCA KUFRIN 2018
“Our website visits increased by 1,300% in the few hours following the broadcast of the episode.”
Thailand
Marilyne Morin, Area Director of Communications | Shangri-La Hotels & Resorts
Next Destination
⟶
EXPLORE THE MAP TO SEE the impact.
Click BELOW to SEE the impact.
