Executive Leadership / Creative-Operational Alignment / BRAND EXPANSION / Budget Protection / Culture & Team Development / RISK MITIGATION / Crisis Leadership / Partnership Strategy / Development & Roadmap Planning / Destination Strategies
Does this sound familiar?
Creative and operations at war. Communication breakdowns. Budgets bleeding. Leadership maxed out.
The same dysfunction every project… and no one has time to fix what’s actually broken. The good news? You don't have to operate this way.
I'm here to help.
THINK OF ME AS YOUR
PRODUCTION
ARCHITECT
An architect takes your ideas, your needs, and your budget into account when shaping a clear vision of what's next. They know who belongs in the room to build it. They see the structure from a vantage point you don't have, and they build alongside you toward the outcome you want, not the one you feel pressured to settle for.
As a producer for over two decades, the last ten as an Executive Producer, that has been my role. I take the creative vision, the practical needs of everyone involved, and the budget reality, then build the path forward.
Sometimes that means I'm alongside you. Other times it means taking the reins so you can step back and focus elsewhere. That's your call, and it can change as the work does.
I design the structure and the systems your vision needs, and I stay in it with you until it stands on its own.
HOW WE WORK TOGETHER
You’re launching, developing, or creating from the ground up. We build it right from the start.
01
Building
Something New
Dysfunction has become the norm and nobody has time to fix it. I find what's actually broken and create a plan to get it back on track.
02
Realigning
What Exists
Whether you're restructuring, in crisis, or navigating a leadership transition, I work alongside you to hold it together and figure out what's next.
03
Navigating
Change
The partnerships between productions and destinations matter more than ever. I serve as the connective tissue between the deal, the production, and the results.
04
Destination
Production Strategies
“I count my dealings with Nicole over our more than two-decade association as among the
most productive and satisfying I experienced in my many years as a senior executive.”
Kevin Fortson
EVP of Production, WBTV Group
A World of Brand Partnerships + Production Knowledge
My work has taken me across 45+ countries and counting.
Here’s a peek at some of the partnerships formed along the way.
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Destination 01
Fiji
THE BACHELORETTE 7, ASHLEY HEBERT 2011
“For Fiji, the advertorial exposure provided by The Bachelorette was more than $21 million, which is equivalent to 15 years of its marketing budget in the North America market.”
Ili Matatolu, Regional Director, Tourism Fiji
Next Destination
⟶
Destination 02
Switzerland
THE Bachelor 16, Ben FlajNik 2012
“Our website experienced a triple digit increase. Our Swiss and American partners saw direct sales and with year end statistics coming in, a 20% increase in American visitors.”
Ursula Beamish-Mader, Media Relations Manager, Switzerland Tourism
Next Destination
⟶
Destination 03
THE BACHELOR 21, NICK VIALL 2017
“Partnering with The Bachelor was one of the most impactful tourism collaborations we’ve done. Our goal was to shift perceptions of Finland... The Bachelor finale filmed in Lapland did exactly that—showcasing our country to millions of viewers worldwide. ”
Finland
Visit Finland & House of Lapland Tourism Team
Next Destination
⟶
Destination 04
New Zealand
THE BACHELOR 13, JASON MESNICK 2009
“Money can’t buy the kind of exposure The Bachelor has given New Zealand”
George Hickton, CEO, Tourism New Zealand
Next Destination
⟶
Destination 05
Rioja, Spain
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“Partnering with The Bachelorette would have cost us 16 million dollars in traditional advertising. Not only did we not spend that kind of money, but our results felt earned and authentic. As far as results go, we were blown away.”
Ricardo Aguiriano, Global Marketing Director, Rioja DOCa
Next Destination
⟶
Destination 06
South Carolina
THE BACHELORETTE 13, RACHEL LINDSAY 2017
“We work with a number of production teams and this is one that is not only one of the most professional in the business, they care about the ROI for the destination... They have the ability to make a destination magical and they do it very well.”
Charlie Clark, VP of Communications, Hilton Head Island, South Carolina - Bluffton Chamber of Commerce
Next Destination
⟶
Destination 07
Costa Rica
THE BACHELOR 24, PETER WEBER 2020
“With 25 years of experience in the resort business I have never encountered a more powerful marketing tool than the filming of ABC’s The Bachelor.”
Lee Banks, Owner, The Springs Resort & Spa Costa Rica
Next Destination
⟶
Destination 08
THE BACHELORETTE 14, BECCA KUFRIN 2018
“Our website visits increased by 1,300% in the few hours following the broadcast of the episode.”
Thailand
Marilyne Morin, Area Director of Communications | Shangri-La Hotels & Resorts
Next Destination
⟶
